On The Wild Side With: PoCo Soap Co.
“Simple, real, honest,” is the mantra of Poco Soap Co. Building on 16 years of casual soap making and discovering a more simple lifestyle, owner Shea Hogan says he continuously looks for ways to make deeper connections with his local community.
Soap is a real, tangible product that when made well is good for you and ultimately good for our planet, by not using any artificial ingredients no harmful toxins are produced which eventually end up in our environment.
Deliberately avoiding what might be considered typical branding for a soap company, Shea has chosen both a unique and relevant being to help represent his business.
I wanted to find a way to showcase my community through my logo, and bears are an ever present, important part of Port Coquitlam. This bear was inspired by a local bear that made headlines a few years ago.
In addition to being inspired to create for the local economy, Shea says he firmly stays away from the use of plastics, using biodegradable and compostable materials instead.
My soap labels are made of sugarcane waste fiber and are fully biodegradable and compostable. And my lip balm tubes are made from paperboard.
While Poco Soap and Co. may have a slight natural masculine bend as Shea has creative control over his products, he feels good soap is for everyone and benefits all genders.
I don’t specifically make my soaps for men, but as I am a man the brand may have a naturally more masculine bend to it that perhaps more men can relate to, which could be a good thing as men in general are a little standoffish when it comes to natural soaps. So hopefully I can help break down some gender stereotypes, and help raise awareness that natural soaps are okay for men to use too!
With its current success, Poco Soap Co. is expanding! Shea plans to bring his products into wholesale and online selling spaces, as well as opening his workshop for retail possibilities.
I am continuing to develop new products, such as natural lip balms, and will be expanding my soap line.