Getting to Know: Nutrigreens

 In Vendor Spotlight

I always enjoy myself at farmers markets. No matter how tired or how bad my personal life gets, it all goes away. This because I enjoy myself and I’m in the moment.

Nearly a decade ago, Serge Krivoy began learning how to grow Microgreens. For two years and four seasons, he worked on his craft before selling his first crop.

Following the passing of his mother, Serge decided to use his emotions that he inherited as fuel to establish a farm enterprise.

I was determined to grow chemical free food. I was also committed to buying local supplies and talent to support our community in the form of the multiplier theory. Now my motivation has evolved. I now grow Microgreens and Baby Greens naturally for my family and friends because farming is just fun.

The seed of creating chemical free and organic produce was first planted in his final year at Simon Fraser University. Serge and a team of students across varying disiplanes entered an open concept business plan competition, hosted by the University of Toronto in 2008.

We placed second. I had a lot of fun. “Work” for twelve hours flew by. I knew then that I wanted to be involved in the new wave of young farmers entering the agriculture sector.

Nutrigreens’ operations are processed by hand. Serge says this keeps himself grounded and connected with the environment.

Each stem is touched by a caring human hand insuring a very high standard for safety and quality control.

Serge adds this method is proven safe, efficient and effective.

Nature has been growing all plant life naturally, without chemicals for thousand of years.

Microgreens are harvested before the root. They are grown in soil and are easier to eat then the full grown version of themselves, enabling endless possibilities of pairing Microgreens with your favourite meals.

I believe Microgreens are the next evolution in eating whole food well because they are approximately twelve times more nutritionally dense than the same seed grown up.

Serge says he enjoys participating in farmers markets and is happy to say he earns a living off of what he loves to do.

Costumers have access to fresh produce with the highest nutritional density because all produce are harvested and processed the same day the product are sold.

He has joked with his colleague about going to farmers markets to relax, but adds there is some truth to this.

I always enjoy myself at farmers markets. No matter how tired or how bad my personal life gets, it all goes away. This because I enjoy myself and I’m in the moment.

Finally, for Serge the importance of growing and buying local creates the multiplier effect and positive peer pressure to grow health fresh product.

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